This section helps to sell your listings so it is really important to get it right. It will help to separate your listings from your competitors. The description summary appears in the results when customers search for your listings on the internet. This is your chance to attract a customer! This section tells the general idea of the listings in order to entice the customer to click. Include the duration of the activity or tour and the unique selling points that make your listings different. Use descriptive language that explains what guests will see and do on the tour or activity from the beginning to the end.